← Back to search
How /goal Will Grow Your Revenues So Fast It's Unfair
Leveling Up with Eric Siu · 2026-05-19 · 11 min
Show full episode description
Here’s why most AI agent systems break once they touch real business operations. The issue is not intelligence. The issue is control. Most companies are building disconnected prompts with no evaluation systems, no approval layers, and no recursive learning loops. That works for demos, but it falls apart when agents start touching production systems, ad spend, customer data, or outbound communication. The better approach is treating agents like an operational command system. Hermes becomes the control tower that launches goals, evaluates outputs, routes approvals, stores learnings, and continuously improves future execution while humans stay in the loop for anything high risk. In this video I break down how the AI optimization lab works, why recursive self improvement matters, how approval gates protect revenue and reputation, the difference between safe autonomy and dangerous autonomy, and how to structure agents that continuously move the business forward without creating operational risk. Chapters: (00:00) The real problem with AI agents (00:54) AI optimization lab explained (02:00) Hermes as the control tower (03:26) Safe autonomy for businesses (04:56) Why approval gates matter (06:01) Human approval for risky actions (07:42) Recursive self improvement loops (09:20) Scaling autonomous systems (10:31) Using Hermes to grow revenue faster
✨ Episode Outline — click any point to jump to it in the episode
Problem solved
How to upgrade the /goal command into an autonomous, revenue-focused operator that keeps building overnight without constant check-ins.
Benefits
- Agents work the night shift while you sleep
- Run multiple parallel agents to finish work faster
- Morning executive packet instead of a prompt box
- Safe internal execution with approval gates for risky work
- Compounding, self-improving optimization loops
Use cases
- /goal overnight finishes long builds; standard /goal completes a job in about 10-15 minutes
- Batch open Slack/Telegram threads into separate work lanes with a consolidated executive summary
- Night queue ranks highest-leverage tasks where '$1 of output yields you $10 or $100 back'
- SingleBrain bot pulls Meta, Google and SEO data and runs ad-creative and email-infrastructure agents
KPIs / results
- Standard /goal completes a task in ~10-15 minutes
- Leverage framing: $1 output yields $10 or $100 back
Tools / build
- /goal overnight operator loop
- /goal status, pause, continue and batch commands
- Night queue execution control plane
- AI optimization lab loop
- Hermes agent control tower in Slack with Codex
- SingleBrain unified intelligence (singlebrain.com)
So you've probably heard about how Slash Goal has dropped across Claude Code and has dropped with Codex, with Hermes, with OpenClaw, you name it, and it's going to change everything in terms of growing your revenues or making more money. So especially good if you're running a business right now because literally you can build anything that you want, whatever you want. And I'm going to show you how you can actually go about upgrading this because people are using kind of the Slash Goal command at a base level. But I want to talk about using it from a business standpoint, from a revenue generating standpoint, so you can actually make more money. Let's get into it. So first and foremost, I want to show you an example. This is me working with my Hermes agent inside of Slack, and I'm using Codex as the main agent here or more so the main LLM. So that's the main frontier model that I'm using here. And within this, you can see that I'm actually having to execute a full list of different things that I've already been working on. Okay. So I just asked, hey, what are the open threads that we have right now? Can we slash goal them? Okay. So I'm just, I'm lazy. I want to finish these things off and I've already spec'd them out pretty well at the beginning of it and I want it to continue. Okay. So the whole idea with slash goal is that you're able to not have to check up as much as before whenever you are building something and you can even have it work through the night. And I'm going to show you how you can do that in a second because that doesn't come in necessarily built in. But this does make it easier to run multiple parallel agents and get things done faster. Okay. So if you look at this, slash goal overnight, finish the execution panel. So this is one of the things that we're working on and build verify to monitor packet generator, run dry, run verification against open thread item. So this is basically kind of the definition of done, right? Because when you're running slash goal, you need to make sure that you're defining an outcome. And ideally it's something that's a little clear, like, hey, I want you to design 50 ads for me in using this initial design over here. And I want you to use this text, or maybe I want you to do three landing pages, three landing page variations. And I want to, I want you to pull from this mobin MCP, which actually has a bunch of designs and screens that you can pull from. So really a bunch of ideas, the more you connect to your, your, your agent, like an open claw agent or Hermes, the more you're going to find that you can run more interesting experiments with it. Okay. So the way slash goal works is that you are basically able to define what you want and you should define specifically what the definition of done is, and it can get that thing done for you. Okay. Now slash goal doesn't come with all these upgrades that you might need in terms of, Hey, maybe you might want it to work overnight. Maybe you want it to optimize itself overnight. But I decided that I wanted to upgrade my slash goal and I'm using my Hermes agent to do that. So you can see over here, these are new commands and presets that I've set up for myself. And so the one I want to call it here is slash goal overnight. So this allows you to run one high priority mission as an overnight operator loop with safe internal execution verification and a morning packet. I want the morning packet to tell me exactly what was done. And I want this to, you know, I want this to be safe. So I don't want this to run any destructive commands. And what we want this to verify to make sure that the work was actually done, right? And then you can define kind of what the mission is, what's the standing objective that Hermes keeps working on across turns until it's done, blocked, paused, or out of budget. And that way you don't need to keep coming back to it all the time. Right? And so now, you know, this used to be called a Ralph loop because there was a Ralph Wiggum plugin before. Now this is built into almost all of these, you know, Frontier Labs and which is built into these autonomous agents as well. Okay. You can also run for me, I can run slash goal status. So I want to know how these goals are going right now. I can pause a goal as well without deleting it. I can restart a pause goal from a safe state. And then you can run a different goal. So the session stops chasing it. So the other thing I'll say is typically you can only run one goal at a time, but I've actually added an upgrade as of now. I actually need to, we're testing it right now. But the whole thing is that you can actually run batch goals, right? So literally, I think the command is like slash goal batch. And then you can, because I have all these, these open loops, which I'll show you in a second. And there's all these things that you're working on all the time, especially if you're working in like Hermes, sorry, your Hermes is where your, your open clause working within Slack or even Telegram, you better forget things. And sure, you can use the Kanban board that they have, but oftentimes it's just like, it's, it's the Kanban board itself that they have is, is pretty messy too. Right. And so I rather just say, ask, Hey, what are the open threads right now? What do I need to review right now? What do we need to continue? And so I actually have a command in here. That's a slash goal continue. So once something finishes off and it's asking for more feedback from me, I might just type slow slash goal continue or ask me any clarifying questions. Right. And then it just continues there. You can see here, I also have this one over here. So slash goal, open thread scope. So shortcut for open thread batch mode, then we can, we can batch a bunch of these together. And you can see I have batch threads over here. Okay. So splits open Slack threads into separate work lanes, tracks each lane independently and produces the consolidated executive summary. Now, the cool thing is if you're running this, you can also have, maybe you're collaborating with a partner on your, on your, on your, team, you can, you can work with them on this, right? Maybe you don't want to have too many people involved, too many cooks in the kitchen and night queue allows you to look across open work ranks the safest, safest, high leverage tasks. So I like talking about highest leverage because you know, a little bit of output, maybe $1 of output yields you $10 or $100 back runs what it can and turns risky work into approval packets. Right. So the whole idea here is that you have slash goal to keep work moving, but you want it to work overnight. Maybe you want it to focus on, continue to focus on high leverage tasks through, through the evening. And then maybe you have open thread to, maybe you need to batch it out. Right. So this helps my workflow. What I would suggest for you is that whenever you're, you're working with your agent, in this case, I'm working with Hermes over here. I'll say, Hey, based on how I work, what upgrades we add, add to slash goal. And you can even take a screenshot of what I have over here on the screen and just say, Hey, like, here are some ideas for you to start with. What else should I add? Okay. So I'm going to give you an example here on how it looks on my screen in terms of the things that I'm asking it to, to do. And this will hopefully help give you some ideas too. Okay. So in Slack, I'm just like, Hey, like, you know, what are the open threads and, you know, can we slash goal to finish them off? Have we enabled a slash goal upgrades like continue? Okay. So it continues over here. And then it just talks about all the open threads that I have. And these are a lot of things that I'm working on. It could be from a product standpoint, could be from a customer development standpoint, weekly connector, just the collector in terms of like all the open threads that I have ambient single grain control plane. That's something that we're working on for our single brain ambient agents. And so a lot of stuff like fleet cleanup, gateway token health, like all these things over here. And you're going to forget because you're, you're doing so much work. You're doing this so quickly. You have this infinite intelligence in your hands right now. And you want to keep it moving. And you feel like, Oh, when you wake up in the morning, man, I could have been continuing to work in those, those eight hours where you're sleeping. Well, this is a way for you to continue to work. And this is how it's going to continue to help you drive more revenue ultimately. Right. And so I, the way I look at this is I always have a bunch of ideas. Well, I just want these ideas moving forward. And then maybe I'm, I'm probably want to slash goal to, to just audit what I'm working on too, to make sure that's tying in with my goals, to make sure that I'm working on my goals. super high leverage things. So I'm going to then show you a couple of, a couple of diagrams that I put together for this. And let's take a look at it. By the way, if you want to grow faster, you need to have a single brain unified intelligence sitting inside of your chat. So it could be inside of Slack or Teams, but you can see right here, this bot's working and it's creating ad creatives. It is doing data pulls from meta, from Google. You can pull your SEO data. So imagine having all these data connectors. You can ask whatever question you want, get the data pulls a lot faster. Your team can see it as well. They can choose to execute. And then you can run your other specialist agents that you have inside. So we have ad creative agents. We have email infrastructure agents. There's all these agents that can do a bunch of things. And the whole idea is they're all playing together. They're playing with your team as well. That way you're going to be able to just move a lot faster and then grow a lot faster. So check it out. Just go to singlebrain with a B dot com, singlebrain dot com. We'll see you inside. All right. So I put together a few diagrams here for you to look at. So business growth workflows enabled by slash goal. So seven screenshot ready operating diagrams for showing how vague AI tasks become measurable growth loops with proof gates and executive review. So we have, I think what I'm going to bring your attention to is on the slash goal overnight. And so agents work the night shift with proof and approval gates. So Eric sets the mission before bed, track split the work, morning starts with an executive packet, not a prompt box, right? Because I want to know what happened and what next steps are. So I'll set the mission over here. This is before I go to bed. Then I go to sleep, morning approval, tracks. We have a builder, you have a review, an operator, an escalator. And then you have proof, deliverable monitors, risk filter and the executive packet. That's basically how it works. And that's, that's how I keep the ball moving because what you don't want to do is like, oh, okay. It keeps checking in with you and maybe it needs more approval through the night. But this, cause the thing is I've learned with, with Hermes, when I, when I type slash goal, it usually gets the job done in about, I don't know, call it 10 minutes, 15 minutes or so. But when I run slash goal overnight, it actually truly overnights it. And I want it to be, typically it might be a longer, a longer task, right? It might be a longer build. It might be a longer, longer, overnight that much, but it's still helpful to have. That's what I would say. Okay. The next one would be night queue, which is slash goal night queues execution control plane beyond manual prompt copy and paste. So night queue reads the business surface, D-dubs work, ranks by impact, launches safe jobs and packages risky work for approval. So I have a combine board with my Hermes, they'll open threads, recent priorities, done running blocks. So this will run on autopilot, basically. It will just figure out what it can actually do safely. It'll auto launch it, it'll queue it, and then safe internal launch risky approval packet, right? So you just got to think through what workflows make sense for you and what you're trying to accomplish. And then we have this AI optimization lab one, which is growth becomes a compounding revenue loop. So the lab turns metrics into hypotheses, approved tests, readbacks, and a learning store that improves the next experiment. So you get metric inputs from the different sources that you have. It diagnoses the different bottlenecks that you have, hypotheses and variants, and eval scoring, and then approval and test. So you can basically run this AI optimization lab over and over. So the whole idea here is that you want a system that recursively self-improves. Because if you have to keep checking in all the time, that makes it tougher, right? And so it's no different than when you hire someone that's really amazing, that's able to kind of figure things out on their own. This AI optimization lab piece is something that you can try. And it's not going to be perfect the first time, but the whole idea is that you're constantly testing this stuff, okay? So anyway, all that to say is you want to make sure, I mean, the way I look at this is my Hermes agent is a control tower, right? It's not just a pile of prompts. So goal launches runners, and then you have runners create artifacts and evals, approvals, such to outside world. Backstress of memory, improve the next goal. So we want, my whole thing here is just three words. Move the ball forward, and that's ultimately going to build the most leverage for you, right? So autonomy, safe command service. So autonomy without letting the robot touch the money printer. So a clear command service lets agents move fast internally while gate four protects money, reputation, production systems. Really important, right? If you're talking about running a business or growing a business faster. So you have internal docs, which are safe, dry runs, evals, and Q&A. So dry run, it'll test things. We have evals and Q&A that we should continue, again, to define what a good setup looks like, right? Or what the definition of done looks like. Then you have gate four approval. So anything that involves sending emails out or adjusting CRM or, you know, sending some stuff out to social or adjusting your CMS, you're going to need to make sure that this has approval ultimately. So there needs to be some approval gates. Otherwise, this thing's going to yellow. Same thing with kind of ad spend and deploy. So these things all here are safe to run. Gate four approval, you need to make sure that you are protecting yourself or, you know, CYA, cover your you know what. All right, so that is how I use slash goal to grow my business faster and how you can do it as well. So you'll generate more revenue. You'll AKA make more money. And so hope you enjoyed this one. And you can check out this next video over here on how we are using Hermes to grow our revenue faster.